How to tell whether a digital campaign is in fact effective? We believe that there are four key indicators for that: it is focused, it could be easily measured, it generates ROI and it is designed particularly to your business needs.
The team of digital marketing specialists in Prodesign works with the most popular platforms for online campaign planning, implementing and monitoring. We offer a standard display network advertisement as well as performance programmatic campaigns in Google, Facebook, Adwise, HITPool and others.
The first step in designing a successful digital campaign is mapping out your customers’ journey to your product or service and their interaction with it. The milestones you need to consider should be the forming of a desire or a need, the research of alternatives, then information analysis, the buying decision and last but not least the satisfaction of the purchase. A well-planned online campaign will convey the right message to the selected audience in the right place and time at each stage of the process. That will create new opportunities for your brand.
Before the launch of each campaign, it is essential to determine clear criteria for measuring the results. These are called key performance indicators (KPIs) and should be monitored and analyzed throughout the whole campaign. This will allow the digital campaign to be flexible and, if necessary, adapt to changing consumer responses, competitors’ moves, or other factors.
Sometimes conventional digital advertising instruments such as banners and posts on social networks are not enough. Therefore, we always strive to look beyond the boundaries of the known. Our job is to build on the consumer experience, and that often requires finding unusual digital solutions. In the end of the day, our ultimate goal is designing and planning an online campaign that maximizes your return of investment.
