The brand name reflects the essence and the character of your business. Think about it for a second. Which are your favorite brands? What is the first thing that pops into your mind? It is the name of the brand, isn’t it? The name is the label we put on the brand identity, the product and even the positive associations with your company. That’s why we believe that finding the right name for your brand plays a crucial role in its future success.
When in search of the perfect name it is very helpful to start by creating a brief – a short description of exactly what you want and how you want it. This will work as a guideline for the whole process. The first thing you should include in the brief is a description of your company values. Which are the ground rules you follow and what outlines your whole vision? Who are these important to? Next, think about the product or the service you are providing. What sets it apart from the competition and adds value for your customers. A good technique is to create a list with all the adjectives you want your brand to be associated with. Think about other brands that represent such qualities as well. We know this may be a tough task, so don’t hesitate to give us a call and we will navigate you through the whole process.
Naming should be a long and very well structured process. Randomly throwing some names and choosing the best one is simply ineffective and pointless. That’s why we follow strict rules and proven practices when it comes to brand naming. Given the information from the brief, we will develop a couple of options for your business. Depending on your needs, this process could be done in several successive stages, including addition of further elements such as developing a slogan, searching for and registering a suitable domain, and of course logo design.
The name will often be the first contact users have with your product or service. That's why it is worth investing and making this first impression truly memorable. Time will pass by, your business will grow and the right opportunity for expansion will come. Your brand name should reflect your current goals, but also be flexible enough to fit a more established brand. You should also consider whether you want your brand to reach foreign markets. People in different countries have different views, values and different ways of expression. Creating a successful international brand is a great challenge, but we at Prodesign. have proven that we love challenges.
