KONSTRUKTIVE BULGARIA is a company that provides a wide range of services in the field of construction investments such as real estate, investment planning and more.
The architect V. Nikolova is the owner and manager of Konstruktive Bulgaria. She has been looking for a partner to help her implement and position her business model, which is fully innovative for Bulgaria. Architectural point Art Point (the old name of KONSTRUKTIVE) had to turn into a company that performs the full range of services in construction investments. The question was: how could that be done without losing the trust gained by the customers while attracting new ones?
Together with KONSTRUKTIVE our team has created a new brand name, branding, brand platform, brand logo, brand architecture. We also developed the following Brands for KONSTRUKTIVE: Investments, Architecture and Real Estate.
The inspiration of the name KONSTRUKTIVE has a German root - the word has a strong and clear meaning. On one side, the name is a verbal allusion to constructive - reflecting the company's solutions and its creative nature. On the other hand, the name sounds like "collective" and represents the uniqueness of the business model.
We have built the entire brand identity of the new company KONSTRUKTIVE BULGARIA and developed their website konstruktive.bg.
The promotion of the brand continued with a consistent 5-year brand strategy that is meant to deliver excellent results
The idea behind this concept is to show that we are able to think outside the box. The minimalist approach to the construction of the entire design system is the leading motive.
