International Power Supply (IPS) is an innovative Bulgarian company with more than 30 years of experience in the development and production of high-tech power supply systems and devices. IPS products are operated on 7 continents with application in the field of Mini Grid, Off Grid, Telecommunications, Oil industry, Defense and in areas without access to electricity grid.The company has won a number of awards, including “Space X innovation award.” As IPS expands and starts the construction of a new autonomous factory, the company feels the need of a partner to help them express their unified identity. Luckily, they found a reliable one in our face.
Our creative team developed a conceptual work for the rebranding of the company. Together with the IPS team, we created a Brand Management Guide, in which we described in detail all the principles, variations and guidelines for proper communication of the brand. We based the guide on the main and leading values of the brand, namely innovation, professionalism, super know-how and of course the high quality of all the company's developments. In the vision of IPS, we relied on clean forms, representative and corporate design, which in itself speaks of high-level professionalism. The typography used is stylish and modern. We added a wave pattern in order to accentuate the vision. Then, we implemented the newly created identity in corporate advertising materials and printed products, and subsequently we handled their actual production.
