One of the first influencer marketing agencies in Bulgaria came to us with a very interesting brief, containing a ready-made business model for influencer marketing. However, they were lacking a brand to represent their business idea. They needed a name, corporate design, website and comprehensive branding for presentation and communication.
After analyzing the influencer marketing field, as well as the competition in Bulgaria and Europe, we mapped the way for a successful brand. We started working on a complete brand strategy, which we then developed with brand naming, extremely colorful and distinctive corporate design. Finally, we developed the website of our newly created brand - Influentica.
