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Client:
Influentica
Art Director:
Marian Naydenov
Designer:
Ivan Ivanov
Account Manager:
Antoaneta Angelova

The Challenge

One of the first influencer marketing agencies in Bulgaria came to us with a very interesting brief, containing a ready-made business model for influencer marketing. However, they were lacking a brand to represent their business idea. They needed a name, corporate design, website and comprehensive branding for presentation and communication.

The Result

After analyzing the influencer marketing field, as well as the competition in Bulgaria and Europe, we mapped the way for a successful brand. We started working on a complete brand strategy, which we then developed with brand naming, extremely colorful and distinctive corporate design. Finally, we developed the website of our newly created brand - Influentica.

The developed brand identity, represented with the created advertising materials.

The results for the client are eloquent. By 2020 Influentica became one of the most popular agencies in Bulgaria, and the website was positioned in the top 10 of organic search on Google for various key phrases related to influencer marketing.
Presentation of the website and the visual transfer of the developed design system.